Blast Companies Consumer Decoder™ is a web-based application which enables brands to get to know their consumers better and speak to them efficiently and cost-effectively. Through a proprietary registration process, Consumer Decoder gathers relevant contact information via the web, and enables consumers to choose a preferred method of communication (text messaging, e-mail or voice broadcasting) for future dialog opportunities.

Consumer Decoder provides a real opportunity for increased message acceptance and brand loyalty, because consumers are given the power to choose how they would like to receive brand communications. When it is time to speak with a consumer (coupons, urgent alerts, product sampling, etc.), relevant information is sent through an easy-to-use interface. Sending messages via the consumer's chosen method of communication increases efficiency, cost-effectiveness, message retention and the desired call to action.